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A voiceover then stated: "New Oral B Gum and Enamel Repair toothpaste.

The ad continues to show a series of people in a variety of situations, from a woman in a car to a pianist in a theatre, all of whom hear the buzzing sound, but confusingly, are unable to work out where the noise is coming from! 6 No spam or surveys This includes surveys, illegible comments, YouTube videos and adverts.

2 Problems must be relatable to the wider British public but not necessarily British in nature.

It also confirmed that the gum and toothpaste contained stannous fluoride, which provides an antibacterial ingredient to control bacterial growth and toxin production.

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The regulatory body received seven complaints after the TV ad aired in August and September 2017, including one from a qualified dental nurse.

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And then, just to prove just how truly extraordinary this miraculous new toothpaste is, the two of them then proceed to brush their teeth with NO TOOTHPASTE ON THEIR BRUSHES!!! Rules There are no warnings or second chances.